5. Use Cases

Use Cases

To ensure a more focused and efficient growth trajectory, MOTI is initially limiting its business model to a two-way market: end-users and verifiers only. By streamlining our approach to these two primary participants, we can better tailor our solutions and drive adoption more effectively. Furthermore, some of these use cases may even function as single-sided markets involving only end-users, allowing us to capitalize on the unique strengths of MOTI’s decentralized attestation network without the complexities introduced by additional market participants.The following use cases demonstrate the versatility and potential of MOTI across various industries, highlighting how our approach can simplify processes, reduce costs, and enhance security and trust in decentralized identity systems.

1. Know Your Customer (KYC) and Anti-Money Laundering (AML)

Overview: KYC and AML processes are essential in financial services to prevent fraud and comply with regulatory requirements. By limiting the focus to end-users and verifiers, MOTI simplifies the KYC process, allowing for a more streamlined and cost-effective solution. Multiple validators collectively verify identity claims, reducing the reliance on centralized, expensive KYC providers.Real-World Example: A decentralized finance (DeFi) platform integrates with MOTI to onboard new users. When a user signs up, their identity claim is validated by MOTI’s network of validators through a quantitative attestation mechanism. This ensures that the user’s identity is verified in a decentralized, secure, and cost-effective manner, with the resulting Verifiable Credential (VC) being stored on the SCALEs and accessible to the DeFi platform for compliance purposes.

2. AI Training Data Marketplace

Overview: In this use case, MOTI operates as a single-sided market where only end-users contribute anonymized data for AI training. This approach leverages MOTI’s decentralized network to ensure the integrity and quality of data without needing a verifier. Users are rewarded for providing trustworthy data, which is validated by the network.Real-World Example: A company developing an AI model for natural language processing accesses a dataset of user-contributed text data from MOTI’s AI Training Data Marketplace. Users submit anonymized data that is validated by the network’s validators, ensuring it meets quality standards. The company can then use this reliable, crowd-sourced data to train its AI model, while users earn rewards for their contributions, all without compromising their privacy.

3. Ad Networks and Personalized Advertising

Overview: In the realm of digital advertising, MOTI facilitates a single-sided market focused on end-users who control their data and earn rewards by viewing personalized ads. By decentralizing the ad network, users can maintain privacy while engaging with content that matches their interests.Real-World Example: A user installs a browser plugin that integrates with MOTI’s network, allowing them to view personalized ads based on their anonymized DID profile. The plugin ensures that ads are relevant to the user’s interests without exposing personal data to advertisers. Validators in the network confirm the interaction with the ad, and the user is rewarded for their participation. This model enhances user privacy while providing advertisers with a more engaged audience.

4. Proof-of-Uniqueness for Airdrops

Overview: This use case targets a two-way market involving end-users and verifiers in the cryptocurrency space. MOTI’s network ensures that each participant in an airdrop is unique, preventing fraudulent activity and ensuring a fair distribution of tokens.Real-World Example: A blockchain project planning an airdrop requires participants to prove their uniqueness. Users submit identity claims that are validated by MOTI’s network, ensuring that each participant is a unique individual. The resulting Verifiable Credential allows the project to distribute tokens fairly, knowing that each recipient has been validated by multiple validators, thus preventing duplicate claims and ensuring the integrity of the airdrop.

5. Social Graph Affiliate Network

Overview: MOTI facilitates a single-sided market where users can monetize their social connections through peer-to-peer affiliate marketing. This use case leverages MOTI’s decentralized network to track and validate referrals without needing a centralized affiliate platform.Real-World Example: A user shares a referral link for a product through their social media accounts. The link is tied to their DID, and any purchases made through the link are validated by MOTI’s network. The user earns commissions directly from the validated referrals, with the entire process managed in a decentralized manner. This approach reduces dependency on centralized affiliate platforms and ensures that users are fairly compensated for their efforts.

6. Decentralized Education Credentials

Overview: This use case focuses on a two-way market involving end-users (students) and verifiers (employers or educational institutions). MOTI enables the issuance and verification of educational credentials in a decentralized and secure manner, enhancing trust and reducing the risk of fraud.Real-World Example: A university issues digital diplomas to graduates using MOTI’s network. These diplomas are stored as Verifiable Credentials on SCALEs and can be accessed by employers or other educational institutions to verify their authenticity. The decentralized nature of MOTI’s network ensures that the credentials are tamper-proof, easily accessible, and trusted by verifiers, streamlining the verification process and reducing the likelihood of credential fraud.

Summary

By focusing on a streamlined two-way market model and, in some cases, a single-sided market involving only end-users, MOTI is able to maximize its impact and drive adoption across various industries. Whether simplifying KYC processes, creating a secure AI data marketplace, or enabling privacy-preserving personalized advertising, MOTI’s decentralized attestation network offers scalable, secure, and cost-effective solutions that empower users and verifiers alike. These use cases highlight the potential of MOTI’s technology to revolutionize identity verification and create new opportunities for innovation in the decentralized economy.